Brenda Jordan
CEO/FOunder, sobi analytics
Brenda is passionate about helping small businesses survive and thrive. She spent the early part of her career building a successful Management Accountancy practice, where she and her team excelled at guiding clients in making strategic business decisions.
Recognizing the need for efficiency in her own operations, Brenda embraced technology to automate the manual analysis of client data, leading to the creation of SOBI Analytics.
Founded in 2021, SOBI Analytics has quickly gained traction in the US, Canada, UK, and Australia as the premier platform for Client Advisory Services (CAS) practitioners. The addition of Kane Polakoff, a renowned thought leader and policy maker, has further established SOBI as a central player in the CAS arena.
Brenda is enthusiastic about the potential of AI and is preparing to launch a groundbreaking solution in 2024, poised to transform the accounting and advisory landscape for both advisors and their clients. Her dream of increasing the survival rate of start-ups beyond the current 1 in 10 is becoming a reality.