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Jessica Veiga
Jessica Veiga is an experienced B2B marketing expert with a history of working in software, SaaS, technology, accounting, and services spaces. Jessica's passion for social sciences and communication drew her to sales and marketing, where she has worked with clients across a range of industries, including retail, education, technology, and more. With real-world experience at top marketing and software companies in Boston, assisting hundreds of businesses across numerous stages of growth, and a BS in Psychology & Counseling, Jessica is uniquely qualified as a senior leader and team player to help lead businesses to maximize their reach, tell their stories, digitally evolve, and build mission-driven marketing strategies.
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Goodbye QuickBooks Desktop 2020: A New Era for Cloud-Based Accounting
5 min read
Solve Your Capacity Planning Challenges With These 4 Action Items
Achieving any form of balance or equilibrium within accounting can be like learning a new language: it’s far easier said than done. It’s more like...
5 min read
To Better Serve Clients, Focus on These Soft Skills in Accounting
Accounting isn’t just about numbers. At its core, a career in accounting is a career in people and relationships. So for accounting professionals to...
5 min read
Better CAS Means Better Questions: 5 Questions to Ask Your Clients
How does an experienced accounting professional merge their years of experience and skills with the specific needs of their clients? To be honest, it...
6 min read
Identifying Clients Who Need CAS & Meeting Their Expectations
Let’s take a moment to consider how different accounting is these days. It’s no longer just about balancing books, running payroll, preparing taxes,...
5 min read
Want Happy Accounting Clients? These Strategies Will Help
There’s a lot of chatter in accounting circles and on accounting social media about the importance of client advisory services. Much of the messaging...
5 min read
The 5 Deliverables Businesses Really Want From a Virtual CFO
With emerging softwares and progress in automation, the role of the modern accountant is changing. We’re not saying that tech is here to take an...
5 min read
When's the Perfect Time to Offer CAS Services?
The accounting industry is changing, and more business owners are looking to accountants as trusted resources for securing their financial future....
4 min read
How Bookkeeping Fits Into CAS & Why You Should Set it on Autopilot
You know good bookkeeping is at the heart of healthy financials—and client advisory services (CAS), too. Whether you’re serving individuals or...
5 min read
Follow These Marketing Best Practices to Drive More Advisory Clients
As the leadership coach Marshall Goldsmith wrote, “what got you here won’t get you there.” And when it comes to marketing your accounting firm, he’s...
6 min read
Overcoming Talent Retention Hurdles in Accounting Firms
Talent shortage is a problem in accounting. It has been for decades, and it’s only getting worse. Firms face a historical struggle to find quality...
4 min read
Your Most Urgent Need Is Capacity — Here's How to Increase It
If you could pull a lever to create more capacity at your accounting firm, would you? Of course you would! We know from speaking to many...